Organic Basics

Frustration over the fashion industry, its picture perfect models, screaming logos, and loud advertising became the very beginning of Organic Basics in 2014. We want to make fashion sustainable and sustainability fashionable. The mission was to build a brand with one primary focus: quality organic underwear in a timeless design delivered to your mailbox monthly or quarterly. To realize the dream about a revolutionary underwear brand, Organic Basics went on Kickstarter to get funds. After two days of amazing support and worldwide attention, the project was successfully funded and Organic Basics was ready to begin the journey towards providing men from all over the world with organic and sustainable underwear. All our products are made only from the highest quality organic materials which are 100% Eco certified and meet the highest standards. That’s good news for farmers, the environment, and for you.

Every day we work hard to make a cheaper, easier and more sustainable way for our customers. We are constantly challenging ourselves and our partners to go that extra mile; it may be painful and it may not pay off right away, but we are in this game for the long run. Organic Basics has customers in 23 different countries and has been growing +20% each month the last 8 months. We just launched a tech-underwear line currently backed +400.000 DKK on Kickstarter campaign and are launching a female line Q3 2016.


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Organic Basics
Primary contact
Mads Fibiger

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Find it in the State of Green Toolbox together with loads of materials to help you promote Denmark’s green solutions abroad.
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