The amount of energy consumed by the world’s data centres amounts to about 3% of the global electricity supply and accounts for about 2% of total greenhouse gas emissions. That gives it the same carbon footprint as the airline industry. This means that companies using inefficient data centres face a danger of large overspending on IT equipment, licences for operation and maintenance.

With the massive innovations brought by the "Internet of Things", the world is becoming ever more connected. Increased internet activities involve tremendous amounts of data to be stored and we are already witnessing mushrooming growth in data centres over the past decade.

The growing appetite of data centres for a share of the world's electricity is forecasted to treble in the next decade. Increasing the use of renewable energy in electricity supply is necessary but not sufficient in curbing carbon emissions. Even if the industry were able to shift to 100% renewable electricity, the volume of energy demanded would put intolerable pressure on the world’s power systems. What should we and can we do about the unsustainable growth of data centres?

 Join the Webinar

On July 12, 2017 from 10:30-12:00 am CEST, the Copenhagen Centre on Energy Efficiency will host a webinar to put data centres under the microscope and explore the opportunities and successful models for improving data centre performance through energy efficiency design and technologies.

Alibaba, Danfoss and Huawei will provide their unique insights and views on industry efforts towards data centre efficiency. During this 1.5 hour webinar, they will be aiming to answer four questions that are critical for developing highly efficient and cost-saving data centres:

• What are the most commonly used energy efficiency strategies in data centres and how can the balance between reliability, efficiency and cost effectiveness be achieved?

• What are the latest standards and indicators for measuring data centre efficiency?

• Cooling costs account for a significant portion of the energy consumption of a typical datacentre. What technologies and products are available in optimizing data centre cooling, and eliminating data centre power and cooling inefficiencies?

• What are the global best practices on energy-efficient data centres?

Key presenters

• Global Trends and Challenges for Internet Data Centres: High Energy Efficiency Strategies
  Zhuolun Chen, Senior Advisor, Copenhagen Centre on Energy Efficiency

• Building Secure, Reliable and Efficient Internet Data Centres: the Alibaba Model
  Hedy Ren, Senior IDC Architect, Alibaba Group 

• Responding to High Efficiency Challenges: Data Centre Facility Solutions
  Fantao Meng, DataCenter Designer, Huawei Technologies Co., LTD

• High Efficiency Cooling and Energy Saving Operation of Internet Data Centres
  Jörg Saar, Application Manager, Danfoss A/S

 - You can sign up for the webinar through this link: bitly.com/GreenIDC