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Re-powering the Danish EV-market
25 March 2014
Following the bankruptcy of Better Place last year, the Danish market for electric vehicles faced a temporary setback.
Nonetheless, with E.On’s purchase of Better Place’s 770 charging stations scattered across the main cities in Denmark, the situation is now back on track.
E.On has chosen to purchase the charging stations as the company predicts an exciting future ahead for the Danish EV-market, estimating that EV's are particularly well suited for passenger transport in larger cities. The expectations are yearly growth rates of 50% over the coming years leading to a ten-fold increase of 20,000 cars by 2020.
E-mobility strategy: More chargers that charge quicker
The purchase of Better Place’s charging stations is based on the shared understanding of a well-functioning charging infrastructure, however, contrary to Better Places focus on battery swap stations and its associated technology, E.On. takes a different strategic approach by expanding the number of charging stations and thus increasing availability:
“Better Place bet on battery swaps but we do not foresee a future for that technology. Instead, we will expand the network of chargers and focus on urban areas, where the electric vehicle holds great benefits, said CEO of E.On Denmark Tore Harritshøj
In addition to expanding availabilty E.On will also install quick chargers along the Danish highways and in cities so people are able to drive further than the 150 km battery limit.
If the Danish venture is a success, it will set a precedent for roll-out of EV’s in other countries.
Source: E.On
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