Slow Coffee has announced the acquisition of African Coffee Roasters (ACR), a Kenyan-based pioneer in origin-based coffee roasting. The agreement marks a milestone in Slow Coffee’s commitment to reshaping the global coffee industry through regenerative agriculture, value creation in producing countries, and greater supply chain transparency.

The acquisition, which is pending final regulatory approval in Kenya, sees ACR transition from its previous ownership under COOP amba to become part of the Slow Coffee family. With this step, Slow Coffee aims to strengthen its integrated approach to sustainability while ensuring that more economic value remains in coffee-growing regions.

Advancing climate action through agroforestry and local production

Roasting at origin plays a critical role in Slow Coffee’s broader strategy to enhance sustainability and local impact. While transporting green beans for roasting in Kenya adds a modest amount of emissions, these are significantly outweighed by the benefits of cultivating coffee through agroforestry systems—methods that restore ecosystems, sequester carbon, and boost biodiversity.

Furthermore, Kenya’s strategic location along established trade routes from Southeast Asia to Europe helps minimise additional emissions from logistics. The decision to roast in Kenya supports local job creation, capacity building, and community development—contributing to more equitable and resilient coffee supply chains.

A meaningful shift in the coffee value chain

ACR has built a strong track record over the past decade, supplying more than 2,000 retail locations across Europe with consistently high-quality coffee. The company’s precision roasting techniques and robust quality control ensure that taste and safety remain uncompromised.

Slow Coffee’s logistics and distribution model will remain unchanged, meaning customers can expect the same delivery timelines and reliability. In fact, coffee roasted at origin will arrive in Europe during its natural flavour development period—ensuring optimal taste upon delivery.

With this transition, every cup of Slow Coffee will carry added significance: contributing to more inclusive supply chains, enhancing climate resilience, and supporting economic development in coffee-producing regions.