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Sådan skriver du en god profiltekst

Som partner hos State of Green er din profiltekst afgørende. Denne artikel beskriver, hvordan du bedst udformer en klar, koncis og velskrevet profiltekst.
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By Karen Øksnebjerg | [email protected]
9 maj 2022

En skarp profil er et af de vigtigste værktøjer på stateofgreen.com. Derfor er det afgørende med en profiltekst, som fanger de besøgendes interesse. Samtidig er din profiltekst der, hvor du for alvor kan sætte ord på dine løsninger, værdier, og hvorfor det er netop dig, din potentielle samarbejdspartner skal vælge.

Hvordan skal profilteksten struktureres? Og hvad skal være i fokus? Det finder du svar på nedenfor.

Sådan strukturerer du din profiltekst

1. Indledning

Skriv 3-4 linjer om dig selv
Eksempel:
Founded in 2008, State of Green is a Danish not-for-profit, public-private partnership. Sustainability is our passion. By sharing Danish solutions and experiences within green transition, we strive to foster relations with global partners interested in discussing their challenges.

Skriv 3-4 linjer om dine USP’er
Eksempel:
State of Green’s purpose is to engage global partners in solving the major challenges toward low-carbon, resource efficient societies. We spur dialogue and provide a one-stop-shop for ambitious organisations looking for new partners and solutions.

2. Jeres tilgang til bæredygtighed

Start med en overskrift, som indkapsler det kommende afsnit. I brødteksten skal I vælge ‘Heading 2’ format til denne.
Eksempel: Denmark’s green vision

Skriv 3-4 linjer om projekter/projektområder inden for enten energi, vand, byer eller cirkulær økonomi
Eksempel:
Based on five decades of green transition and public-private partnerships, Denmark is a frontrunner in delivering solutions for sustainable energy, clean water, circular economy and liveable cities.

Slut dette afsnit af med 3-4 linjer om hvordan I arbejder med enten energi, vand, byer eller cirkulær økonomi
Eksempel:
We believe that dialogue and collaboration is the right way to accelerate the green transition. While boasting proven solutions providers and an ambitious plan towards 2030, we cannot do it alone. We need governments, industry, policymakers and citizens to work in tandem. With the aspiration to share and inspire, we have created a platform where new partnerships can grow.

3. Afrunding

Slut af med en overskrift som giver en klar call-to-action. Også her vælger du formatet ’Heading 2’.
Eksempel:
Want to know more about our passion for sustainability?

Slut herefter af med en klar call-to-action på 2-3 linjer
Eksempel:
Thirsty to know more about our work and obsession with sustainability, please do not hesitate to contact us. We are always glad to engage with new partners and discuss how collaboration can bring new ideas and solutions to the table.

Følger du ovenstående vil din tekst komme til at se nogenlunde sådan her ud:

State of Green

Founded in 2008, State of Green is a Danish not-for-profit, public-private partnership. Sustainability is our passion. By sharing Danish solutions and experiences within green transition, we strive to foster relations with global partners interested in discussing their challenges.

State of Green’s purpose is to engage global partners in solving the major challenges toward low-carbon, resource efficient societies. We spur dialogue and provide a one-stop-shop for ambitious organisations looking for new partners and solutions.

Denmark’s green vision

Based on five decades of green transition and public-private partnerships, Denmark is a frontrunner in delivering solutions for sustainable energy, clean water, circular economy and liveable cities.

We believe that dialogue and collaboration is the right way to accelerate the green transition. While boasting proven solutions providers and an ambitious plan towards 2030, we cannot do it alone. We need governments, industry, policymakers and citizens to work in tandem. With the aspiration to share and inspire, we have created a platform where new partnerships can grow.

Want to know more about our passion for sustainability?

Thirsty to know more about our work and obsession with sustainability, please do not hesitate to contact us. We are always glad to engage with new partners and discuss how collaboration can bring new ideas and solutions to the table.

Hvad så nu?

Din profiltekst spiller, og din profil er klar til at blive vist frem på stateofgreen.com. Næste skridt er nu at lægge dine bedste løsninger op på hjemmesiden. Men hvordan skriver man en god case? Det finder du svaret på i vores artikel ‘Giv dine interessenter bedre overblik over dit arbejde: Sådan strukturerer du din løsning.’

Du kan også se, hvordan vi vurderer dine løsninger i vores artikel “Hvad er en god case?“.

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