If everyone were to live the way we do in Denmark, three complete Planet Earths would be required. It already takes nature a little over 18 months to restore the resources consumed by the world population in just one year. That’s why we need to rethink the way we consume. And there’s no time to lose, because the world population will grow from the current 7 billion to around 10 billion by 2050. Meanwhile, the global middle class will expand, causing a further increase in the consumption of goods and services which is already eating up our limited resources.
The time is therefore ripe to transform our current linear economy into a circular economy. An economy in which we keep products and materials in circulation, using their value for as long as possible. What we used to consider as waste must become valuable input in new products.