Promoting sustainable transport behaviour in Denmark.
Formel M is a public-private innovation initiative carried out in a collaboration between 28 private and public partners. The objective of the project is to curb single-car use and promote bike, public transport and car sharing. Formel M is leading the way towards a more sustainable transport sector in Denmark through Mobility Management.
Mobility Management is a new approach to traffic planning. Information and physical initiatives like better public transportation and better possibilities for changing between modes of transportation are combined to influence transport behavior.
The Green Mobility Office
Knowledge, experience and the appropriate tools are crucial to promote behavioural change. The Green Mobility Office, a central part of Formel M, supports the municipalities in their efforts to get people to choose bike, bus, train or carpooling rather than single-car use. The Green Mobility Office aims to ensure a continued development of Mobility Management in Denmark.
Formel M works with 4 types of initiatives in the municipalities:
1. Mobility plans for businesses in local networks: Local companies work together on reducing CO2-emissions by motivating employees to change transport behaviour. Processes to create ownership and establishment of alternative mobility services such as company bicycles, carpooling or shuttle busses are amongst the initiatives.
2. Mobility policies for major units: Larger organisations such as town halls and companies with more than 500 employees develop mobility policies and mobility organisation. Electric cars, bicycles and carpooling are amongst the initiatives.
3. Mobility assessments for new areas: Municipalities include Mobility Management in the planning of new residential and business areas. Projects look at criteria’s for mobility needs, car-use and parking space, while infrastructure for bikes and car sharing may be integrated in the planning process.
4. Mobility services in smaller towns: In rural areas where public transport is scarce the participating municipalities develop alternative services to ensure sustainable transport options.