SparEnergi.dk
SparEnergi.dk is a one-point entry for building owners from the Danish Energy Agency (DEA) regarding energy renovations and retrofitting buildings. Hosted by the DEA, the free and open web platform provides information about how to renovate buildings and save energy for building owners of both residential, commercial and public buildings. The platform contains information about how to change the heating system, how to upgrade insulation, replace windows and much more. There are also examples and cases, guides and calculation tools. Moreover, the platform provides information on energy labelling and is a joint platform for all the agency’s campaigns and initiatives aimed at end users. The purpose is to create synergies between the various initiatives, making it easy for the users to find cohesive content.
Targeted campaigns
To make energy efficiency information effective, it is necessary to target information to relevant groups. It is also important to know when building owners are seeking information. This is often in connection with either selling or buying a house, or the decision to start a major refurbishment of the home. Not all people are driven by the same motivating factors when it comes to reducing energy consumption. Some homeowners are motivated by the possibility of monthlysavings, while others may be driven by an enhanced indoor climate and better comfort, or the importance of reducing CO2 emissions and benefitting the environment. The differing motives and needs are kept in mind on the platform, enabling more accurately targeted and thus impactful campaigns.
Evaluating the impact
In the second half of 2022, the Danish campaign efforts were boosted significantly in order to get through the European energy crisis. An evaluation of the campaign shows that nine out of ten Danes had heard about the energy savings advices, and three out of four Danish citizens and companies were more motivated to save energy than before the campaign. The campaign effects were the greatest at big and medium-sized workplaces.
Information to installers and craftsmen
To realise the expected energy savings when renovating buildings, craftsmen and installers must be well informed and trained. Therefore, the DEA also supports a similar online platform (www.byggeriogenergi.dk) and The Knowledge Centre for Energy Savings in Buildings that is aimed at craftsmen and installers. Here, the content is more technical and focuses on showing examples, tools and data sheets e.g. explaining how to correctly insulate different constructions. The knowledge centre collects and systematises knowledge about energy savings in buildings and disseminates it to the construction industry. The overall goal is to help realise greater energy savings in the existing building stock.